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3 Key Roles of Local SEO and How It Builds Brand Awareness

3 Key Roles of Local SEO and How It Builds Brand Awareness
3 Key Roles of Local SEO and How It Builds Brand Awareness

All small businesses have to start somewhere, and one of them is through local channels. Local recognition allows you to reach customers near your enterprise, and their patronage will help you succeed.

To get there, it’s crucial to create a website and generate content targeting local search engine optimization (SEO). It is a powerful tool used to build brand awareness within your geographic area.

But before jumping into it, what exactly are the key roles of local SEO in businesses and how does it build brand awareness?

  1. Local SEO Brings in Local Customers

Small businesses rely on local customers to purchase their products and services. For that to happen, a business owner needs to invest in local SEO to push these products to the people. Local SEO specifically targets audiences within a geographic area instead of a worldwide online.

If done correctly, your brand should appear in the search results when people look for products or services in their area. In effect, you can leverage local SEO to build brand awareness through ideal customers within your area.

  1. Local SEO Enhances Your Brand Reputation

As the world of business changes, consumers are more cautious about the brands they support. They are not supporting brands that go against their beliefs or brands that have bad reputations. Consumers go the extra mile of reading reviews online about the brand or business they heard about before making a purchase.

Keep in mind that search engines only display businesses on the first page if they demonstrate reliability and authority. Search engines determine if your brand has a good reputation through backlinks, content freshness, and online reviews. Therefore, aside from building awareness and visibility, local SEO also helps build up the name of your business. Use local SEO to boost your brand, build a positive reputation, and wait for how that translates to your target audience.

  1. Local SEO Leverages of “Micro-Moments”

In Google search terms, micro-moments refer to searches that people make during a specific time or moment. The common search terms are “want to know,” “want to go,” “want to do,” and “want to buy.” Local SEO makes good use of these micro-moments as they are queries that drive quick buying cycles.

Millions of people use search engines to find businesses within their current location. If you have a brick-and-mortar store, it’s essential to maximize this consumer behavior. Most of the time, businesses or brands that get customer’s attention during micro-moment searches get the sale. Therefore, if you optimize your brand for that specific query, there is a huge chance that it will do good for your business.


Small businesses may struggle to find loyal customers in the beginning. But through the implementation of local SEO, they will be able to find their target market pretty quickly. SEO is a fantastic tool for businesses, and localization strategies lead to a better impact on sales and brand recognition.

Through local SEO, potential consumers will think of your business first. As you target a local audience, build your reputation, and leverage micro-moments, all your endeavors will surely pay off!

If you’re a small business looking to invest in local SEO, we at Lion Rank are here to help. We offer affordable local SEO services to help you keep up with the latest SEO trends and help your business grow. Check out how we do our work today and let’s help each other reach our goals!


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