Search engine optimization (SEO) plays a crucial part in a website's success. Sadly, many small businesses can make a few SEO mistakes along the way. And these mistakes can greatly hinder their chances of ranking. So, it's best to understand why these mistakes should be avoided and what you can do instead.
1. Wasting Time and Effort on the Wrong Keywords
Without the right keywords, your website won't get the traffic it needs to survive. You need to find keywords that your target market is using and make sure you can rank for those terms.
But simply pouring a ton of time and effort into trying to rank for the wrong keywords won't get you anywhere. Instead, you should be putting this energy into finding the right keywords.
If you want to know what keywords you should target, start by doing some keyword research. This can be tedious, but it's a crucial part of SEO. Look for keywords that specifically relate to what your business is offering. You should also schedule some time to brainstorm and write down some potential keywords that you could target.
Once you've created a list of keywords, take some time to analyze them. Start by looking at the volume. The keyword volume is an important metric that tells you how many people are using a specific keyword. You can use a tool like Google Keyword Planner to get this information.
2. Not Making Your Website Mobile-Friendly
A mobile-friendly website is an essential part of today's SEO strategy. This is a huge part of the search engine algorithm, and if you don't have one, your website's rankings will suffer as a result.
If you're not sure if your website is mobile-friendly, you can use a tool like Google's Mobile-Friendly Test. Once you know if you need to make your website mobile-friendly, you can take action.
There are plenty of resources out there that can help you create a mobile-friendly website. You should also have a plan to launch a mobile-friendly website and make sure you have a marketing strategy to drive traffic to it.
3. Forgetting to Include a Clear CTA
As a small business, it can be easy to forget that SEO is not just about getting people to land on your website. The truth is that you need to have a plan of action ready when they do.
This is where the call to action (CTA) comes in. Without a strong call to action, you're leaving your visitors with nowhere to go. And you don't want to be sending them off to your competitors.
Instead, you should be providing a clear CTA that encourages prospects to take the next step. This could be a lead-gen form or an email capture form. Whatever you choose, it needs to be clear and easy for potential customers to use.
Optimizing your website is a crucial part of a business's success. But it can also be hard to know you're making the right moves. By avoiding these common SEO mistakes, you can help ensure your SEO strategy is on track.
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