Updated: Oct 17
Every business's goal is to attract more sales and gain more recognition. Whether you own several branches or are starting a small business, search engine optimization (SEO) helps boost your digital marketing strategy. Using it correctly can help your business establish an online presence and increase organic traffic.
This article will define SEO, how SEO marketing works, and why it is essential for boosting your business's growth.
What Is SEO
SEO lets you optimize your website content to match specific keywords, copy, and photos. It plays a critical role in your business' growth and success by helping establish your online presence. .
How It Works
SEO works when unique search bots 'crawl' the internet for links, including internal ones. The search engine later indexes the links in a database. They identify and store the keywords for easy retrieval.
Every time a user searches for a term, the engines will process the query by comparing it to the content in the database.
It will then present the links with the closest match. Relevant matches will rank higher on the search engine results.
Search engines have complex algorithms to find the best results by considering factors like target audience, relevance, and readability. The algorithms constantly change, and they are a tightly guarded secret. However, the changes aren't usually radical, and the basics remain.
After defining SEO and how it works, here are seven ways it can benefit your business growth.
1. Reach the Right Target Customers
While traditional marketing methods such as billboards, print, radio, and TV can help you reach a broad audience, you can never be sure, even with extensive research. On the other hand, SEO allows you to target particular customers by optimizing your website to appear in specific search queries, demographics, and locations.
Targeting specific locations or local search is a powerful and crucial tool to attract customers and increase sales.
2. Improve Your Rankings
Ranking matters because most people never scroll past the first page. That is why gaining the top spots on search engines is one of the goals of every business.
At the same time, studies show the top three rankings draw almost 40 percent of click-throughs, and people disregard a third of the results on the first two pages. So your website is as good as invisible if you appear on the third page of the search results.
When your website is optimized for certain keywords that your target audience are likely to search, your chances of appearing on the first page of the search results is increased.
3. Quality and Cost-Effective Traffic
Higher website rankings on the search results mean people will more likely click through to your site. While traffic size is essential, quality matters too. You want genuinely interested visitors to invest in your product or service and convert them into loyal customers. And SEO can help you with that.
At the same time, opting for SEO is cheaper than other digital advertising forms, such as paid search and pay-per-click (PPC). Ultimately, SEO can help your website generate a higher and more sustainable return on investment.
4. Boosts Your Website's Credibility
Trust and credibility are essential to a successful website, like other business forms. It allows you to build stronger relationships with customers and clients. And businesses thrive when they have a positive reputation.
Online advertisements continue to bombard people to the point that they suffer from ad fatigue. The rise in ad fatigue allowed ad-blocking software to gain traction. This software blocks paid advertisements, making these digital campaigns ineffective.
However, as SEO runs in the background, users won't feel overwhelmed and will more likely click on your link. And credible websites always land on the top of a search page because the search engine's reputation rests on the provided links' quality and relevancy. Thus, SEO will push websites with quality content higher in the search results.
5. Keeps You in the Lead
You're doing it wrong if you're not integrating SEO into your marketing campaign. Staying ahead of the pack and gaining the top spot on the search results page are significant advantages if you want your business to remain relevant. Fierce competition in the online business industry increased the need for a solid online presence.
What once was a fad is now an effective tool that won't disappear sooner. Several marketers would place SEO as a top priority for generating organic traffic.
6. Improved Customer Engagement and User Experience
Thanks to the internet, companies can interact with their customers efficiently and instantly without meeting them in person.
Retaining loyal customers doesn't stop with the transactions. Customer engagement is continuously establishing relationships between the company and the consumer. On the other hand, user experience composes all aspects of the interaction with the company, its services, and products from the end-users perspective.
While credibility is essential, it's not everything. Engagement quality is vital in determining the customers' satisfaction with the company. And it heavily relies on the user's experience with your website: Easy navigation, retrievable information, products or services you're looking for, and how easy it is to buy from you.
Search engine algorithms consider these factors when ranking pages. Better customer engagement and user experience on your website can rank your site higher.
7. A Long-Term Strategy for Lasting Results
The best things in life take a while-usually.
Lastly, SEO serves as a long-term strategy to get lasting results. Online marketing forms such as pay-per-click and paid search make you see instant results, while significant SEO results take time. Research states that it takes six to twelve to see substantial ranking results, especially if you've recently started your business. Unfortunately, it might not even mean you'll bag the top spot.
However, SEO increases your exposure in the long run because your business remains visible while moving up the rankings. It means you can stay at the top spot for a more prolonged time. That beats the short-lived attention of other digital marketing methods, such as 'paid search' and 'pay-per-click.'
While traditional media can reach a broad audience, you can't be too sure, even with extensive research. However, thanks to SEO, you can help your business gain traction and generate more sales.
If you’re looking for affordable but effective SEO marketing services, partner with LionRank. In addition to SEO, we provide website design and PR services. Contact us now to get started.