Do you want to make your business appear first in the Google search results? This goal is easier said than done. However, it is not impossible either.
While there is no one surefire way to guarantee you rank first or even get on the first page, you can use search engine optimization (SEO) strategies to improve your website's ranking.
With a deeper understanding of SEO, you can generate organic traffic to your site and improve your rankings until you get to your desired first page. This deeper understanding requires you to understand the importance of keywords and how it affects your rankings.
This article will run you through the importance of getting the right keywords for your site's SEO.
Generating Keywords for Your Site
It is vital to have the right keywords for your site before you even think of improving your site's search engine rankings. Keywords are words or phrases that can be used to find your site using different search engines.
Using the right keywords can help build your online presence and make you accessible to people looking for your products or services. You can run your URL and basic topics related to your site into a keyword search tool to get a list of keyword suggestions you can use.
You can also create a keyword list of your own by listing down related words to your products or services. You will have to think of a customer's mindset looking for your brand online and use the terms you think they are likely to use.
Types of Keywords to Choose From
While you can choose any keyword type you want, it is essential to note that not all keyword types are created equal. There are several types of keywords that you can use, including the following:
Short-Tail Keywords: Short-tail keywords only have a few words in them. For example, a company that sells pet supplies can use the keyword "dog food" for its website.
Long-Tail Keywords: Long-tail keywords have at least three or more words, usually including a descriptor of the brand. For example, a company that sells pet food can use the long-tail keyword "premium dog food for dogs with sensitive stomachs" for their website.
Geo-Targeted Keywords: Geo-targeted keywords are geographically specific keywords. For example, if your business does business in Toronto, you can use the keyword "Toronto hotels" for your website.
Brand Words: Brand words include the name of your business, product, or service. These are the words people use to search for your specific brand or product.
Tools You Can Use for Your Keyword Research
You can use several keyword research tools to develop the best keywords for your site. You will want to look for the monthly search volume of the keywords to see which ones are the popular keywords.
You can also look into keyword insights such as competitiveness, top-ranking domains, estimated cost per click, and related search term suggestions.
Some of the most popular tools include the following:
Google Ads Keyword Planner
Ubersuggest
Moz
People Also Ask
DemandJump
Conclusion
Keywords are essential for your site's SEO. They are the words that people use to find your site. Without the right keywords, people may not even see your site, and your business may miss out on many potential customers.
Knowing how to generate the right keywords for your site is a good start. You will also want to know how to use the keywords in your content to optimize your site.
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