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SEO Audit 101: What Is It and How to Perform One?

An SEO audit is an important process for any website owner or manager. It allows you to assess your site's strengths and weaknesses and identify areas that need improvement.

There are many factors to consider when conducting an SEO audit. Here are some essential things you should know.

What Is an SEO Audit?

An SEO audit comprehensively analyzes a website's search engine optimization (SEO) health. The goal of an SEO audit is to identify any areas of improvement or potential issues that may be holding back a website's performance in search engine results pages (SERPs).

SEO audits can be conducted manually or with the help of specialized tools. Manual audits are often more time-consuming but can provide more detailed and customized results. Automated audits, on the other hand, are typically faster and can be run on a larger scale but may not be as comprehensive as manual audits.

The results of an SEO audit can be used to create an action plan for improving a website's SEO. common areas of focus for SEO audits include website structure, title tags, meta descriptions, content, keyword targeting, and link building.

How Much Does an SEO Audit Cost?

The cost of an SEO audit can vary depending on the size and complexity of your website, as well as the level of detail you require. However, a typical SEO audit usually costs between $500 and $5,000.

When choosing an SEO auditor, it's essential to select someone who has experience with your type of website and who can provide a detailed report outlining the areas that need improvement. This way, you can ensure that the investment is worth it.

What Factors Should Be Checked in an SEO Audit?

An SEO audit is vital to the success of any online business. Many factors should be checked in an SEO audit, but here are the most important ones.

1. Page Speed

One of the most critical factors in an SEO audit is page speed. Page speed is the amount of time it takes for a page to load. A slow page speed can result in a lower ranking in search engines and cause users to leave your site before they even have a chance to see your content. You can do a few things to improve your page speed, such as optimizing your images and using a caching plugin.

2. Site Architecture

Your site architecture is how your site is organized and how easy it is for users to navigate. A well-organized site will be more accessible for users to use, and it will also be easier for search engines to index. You can do a few things to improve your site architecture, such as adding a sitemap and using keyword-rich titles and descriptions.

3. Content

The content on a website is also essential to consider in an SEO audit. This is because the content on a website should be relevant and keyword-rich to rank higher in search results. There are some factors to consider when checking the content on a website, such as the use of correct keyword density and the inclusion of meta titles and descriptions.

4. Tags

Tags are keywords you can add to your content to help improve your ranking in search engines. Adding relevant tags to your content will help search engines index your site and help users find your content.

5. Backlinks

Backlinks are links from other websites to your website. Backlinks are vital because they help to improve your ranking in search engines. The more backlinks you have, the higher your site will rank. You can do a few things to get backlinks, such as guest blogging and submitting your site to directories.

6. Social Media Presence

Do you have active social media accounts? Are your social media accounts linked to your website?

Your social media presence can help to boost your website's SEO. Make sure you have active social media accounts linked to your website.

7. Mobile-Friendliness

In today's mobile-first world, ensuring that your website is optimized for mobile devices is vital. Is your website easy to use on a mobile phone? Does it load quickly on a mobile connection?

Your website should be easy to use on a mobile phone and should load quickly on a mobile connection. If your website is not mobile-friendly, it will be less likely to rank highly in mobile search results.

What Do You Do With SEO Audit Findings?

Here are some tips on how to make the most of your SEO audit findings.

1. Prioritize the Findings

The first step is to prioritize the findings from your audit. Not all findings are created equal; some may be more important than others.

One way to prioritize is to group findings into categories, such as on-page optimization, off-page optimization, technical, and content issues. Within each category, you can further prioritize based on factors such as the severity of the issue and the estimated effort required to fix it.

2. Create an Action Plan

Once you've prioritized the findings, the next step is to create an action plan. This plan should include a timeline for addressing each finding and responsible parties.

The action plan should be realistic and achievable. Trying to do too much at once is a recipe for failure. Start with the most critical findings and work your way down the list.

3. Implement the Plan

The final step is to implement the action plan. This will require some work, but it's important to see the process through to completion. As you implement the plan, track your progress and results. This will help you gauge the effectiveness of your efforts and make necessary adjustments along the way.

By following these tips, you can make the most of your SEO audit findings and improve the overall performance of your website.

Final Thoughts

SEO audits are essential for any website looking to improve its organic search visibility. By conducting a comprehensive audit, you can identify areas of opportunity and devise a plan to improve your site's ranking on SERPs.

While there are many factors to consider during an audit, some of the most important include on-page optimization, link building, and keyword research. By focusing on these critical areas, you can make significant strides in improving your website's SEO

If you’re looking for small business SEO services, let our team at LionRank help you. We can optimize your website and increase organic traffic. Message us today for a consultation.

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