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How SEO Can Help Increase Your Return on Investment

In today's digital age, businesses are all about using the internet to bring awareness to their brand. There are many methods to do this, but one that's extensively used is search engine optimization (SEO). SEO involves using the relevant keywords to increase visibility and rank high on search engine results pages (SERPs).

The process of SEO is complex. It involves on-page factors such as page title and meta description, meta content, website structure, and internal linking. Moreover, it considers off-page factors like backlinks, domain authority, and social media. These on-page and off-page factors are closely associated with each other. For example, backlinks improve the ranking of a website in search engines and social media, which helps increase backlinks. These aspects work together to ensure that SEO is working as intended, meaning you can get a significant return on investment if you execute it properly.

In this article, we list down ways SEO can do just that. Read on below to get started.

Develop Substantial Content

The ultimate goal of your SEO strategy is to increase your Return on Investment (ROI). However, to achieve the desired results, you should first consider the needs of your target audience. To do that, you need to produce search engine-friendly content. Although creating content relevant to your target audience is the best approach, it is not enough. You should also create diverse content types, such as guides and videos. All kinds of content should be relevant to your target audience and satisfy the needs of search engines.

Update Any Existing Content

While coming up with new content is vital to your SEO strategy, updating existing content is just as important. Written content is not the only content that needs updating. Your images and videos also become irrelevant over time. Revamping old photos and videos is not just improving your SEO, but it’s also a way of enhancing the overall user experience. If your images are more than two years old, they lose their appeal and need to be replaced with new photos. Visuals and videos need to be relevant to your website. This will ensure that your users are more likely to click them.

In a nutshell, reviewing and editing your website content is a simple yet effective way of improving your website's SEO. Relevant content attracts a large readership and improves your website's search engine ranking.

Use Long-Tail Keywords

Keyword usage and placement are essential to boosting your website's ranking on search engines. The right keywords can help you reach and connect with your target audience. To determine suitable keywords, consider the search intent of your customers. Long-tail keywords often give you the edge you need to improve customer conversion rates and ROI. Long-tail keywords are less likely to be competed over, making them a good choice for reaching qualified leads who are genuinely interested in your products or services.

Include Your Business in Local Listings

If your business is included in local listings, clients in your area will easily find you. When you sign up for local listings, you will have to fill out necessary business information, including your website, working hours, and contact details. The conversion process will be enhanced if you're in local listings, which helps your SEO. Simply ask a local listings expert if you don’t know how to sign up for local listings.

Have a User-Friendly Website

Search engines are prioritizing websites with mobile-friendly designs. If a website does not meet its standards, no pages from that site will show up on the first page of search results. This will reduce visibility and hurt profitability. On the other hand, if a company revamps its site to meet these standards and then uses user feedback to improve, it will be more successful.


SEO is a highly effective method that can drive sales and awareness of your brand. As long as you work within the acceptable boundaries of SEO and make constant improvements, you will have a significant return on your investment.

LionRank offers affordable SEO services. We use the latest methods and trends in SEO, which guarantees nothing but positive results that can help grow any business. Contact us today to learn more!

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