SEO marketing opens a lot of opportunities for entrepreneurs. Traditional advertising offers these too, but they can be expensive for small business owners. Experts highly recommend the former for online companies because it has a broader reach than the latter.
SEO marketing is also the answer if you want to extend your brand’s reach nationwide. What is great about this strategy is that keywords are lesser competitive than if you wish to have a worldwide influence.
Choosing SEO as your primary marketing strategy will save a lot. Traditional advertising will be more expensive because you have to pay for the billboard or TV airtime or newspaper ad or pay the radio host to promote your products. You will not have this problem when you choose SEO as your primary marketing strategy, so if you are going to expand your brand nationwide, read through this article.
Nationwide Keyword Research
SEO marketing is a strategy applied to your business to gain popularity. You can quickly achieve this by optimizing your website for ranking on the search engine result pages. To get your website to rank, you have to optimize your website to use SEO as your primary marketing strategy.
When optimizing your website, you have many options. One of the most effective ways to achieve this is by choosing the right keywords.
The first thing to do is to conduct keyword research. It will help you know the level of competitiveness of each keyword. If you find out that the keyword you have chosen is very competitive, it can be difficult for your ranking to soar. It will be pretty costly if you have the same keyword as your competitor.
Set a Preferred Language
Keywords can be found in different languages. You can get a keyword in English or a translation of the term. It is normal to see many people who do business in a foreign language, so you should choose a preferred language.
Choose the language that most of your target audience uses. Doing this will make it easier for you to rank for a keyword. The search engine will see you as prevalent in that language. It is one of the effective ways to achieve a better ranking.
Consider City-Specific Landing Pages
Most people use a search engine to find a specific solution to their problem. When they do this, they enter their search term and choose a city they are in. It is a very effective way to get a lot of traffic, and that is why you need to consider it.
If you have several keywords and you want to rank them, you can create several landing pages for each keyword. You can locate them in different areas to achieve a better ranking. For example, you can have a keyword that you want to rank in California to have a page created for San Francisco, Los Angeles, and San Diego.
If your keyword is too competitive, you can have your page targeted to a specific city in a particular state. It will help you rank because the search results will appear on the top.
To rank your website, you need to choose the right keywords. And doing keyword research is the best way to achieve this.
If you want help in implementing your SEO marketing strategy, you should consult with LionRank. We will be your partner in your digital marketing campaign. Contact us now for more information!