The search engine results page (SERPs) is something many people work on to top. It is often the goal of many businesses to be on the very first page of these search results. Since the competition is fierce, many people now turn to search engine optimization (SEO).
However, because many people are using SEO strategies, it has made things even more competitive. In this article, we talk about how to level up your SEO strategy to ensure you dominate the SERPs.
1. Keyword Use
Do research on what keywords are frequently used in relation to your products and services. Do not only use the popular keywords but try to rank with other keywords, as well.
When using keywords, do not stuff them everywhere to the point where it becomes redundant. Try to strategically spread them out and only in relevant content. Make sure to also use it in your HTML tags and anchor text as search engines detect this too.
2. Consistent NAP
Do research of your business and check that your NAP (name, address, phone number) is consistent and correct on every site. The consistency of your NAP affects your rankings as it is one of the on-page signals.
If you do find an inconsistency with your NAP on a different website, contact the website owner to have it corrected. Make sure to do a thorough search everywhere you can.
3. Google My Business Listing
This is an important part of rankings on Google that you can easily get. All you have to do is claim your listing, verify your business, add the correct details along with a link to your website and photos.
Once this is done, people can easily leave reviews on your listing. Reviews and citations from customers will help optimize your listing for Google.
4. Customer Reviews
Try to encourage your customers to review your restaurant with photos on different websites. This will allow other possible customers to see the legitimacy of your business and how some people enjoyed it.
If you encounter a customer with a blog, you can collaborate with them for a backlinking opportunity. All you have to do is link their blog to yours and vice versa. This will mean free publicity for them and your business, while also optimizing your website.
5. Research Competitors for Link Opportunities
You can do a backward search of all the websites that backlink to your competitors, but not you. Then try to utilize this data by reaching out to these websites for a collaboration opportunity.
You do not necessarily have to work with all of them. You can choose the ones with the highest domain authority and work with them.
6. Image and Video Ranking
It is important to not limit yourself to visitors and clicks on links to measure your ranking. Image and video ranking is a great way to identify whether your website is performing well, too.
In case that you are not doing too well on image and video ranking, you can try compressing your images and videos while retaining quality to optimize your rank. Additionally, you need to make sure that you are using the correct format—jpg or png only for images.
Conclusion
While the competition is tough, this does not mean you should easily give up. If you are unsure what steps to take for you to optimize your ranking, just follow our tips above. Soon, you will be dominating the SERPs.
If you need some SEO services to help you out, LionRank is here to save the day. Our team of experts will help you dominate the ranks, while also keeping true to your brand. Contact us today for your SEO needs!