Search engine optimization is the lifeblood of most, if not all, businesses. It's a marketing component that allows businesses of all sizes to be seen by potential consumers, thus boosting the chances of increasing revenue.
Like most marketing tactics, search engine optimization consists of various parts, like keywords. Keywords are specific words and phrases that can drive organic traffic to your site. When someone searches via Google or another search engine, the results displayed are based on the keywords used by the searcher.
Now there are different types of keywords you can use in SEO marketing. Some of these keywords fall under the long-tail keyword category. Long-tail keywords are a series of two or more words that bring up results for a particular site.
Why Should Businesses Use Long-Tail Keywords?
Before anything, you should know that long-tail keywords are more challenging to employ, given their specificity. However, the risk comes with abundant rewards for those who use these keywords correctly.
These rewards may come in the form of more organic traffic, higher revenue, or better site rankings. See more of these advantages and rewards below.
1. Long-Tail Keywords Have Low Competition
Competition isn't steep when you use long-tail keywords, which is why many businesses strive to use this type of keyword in their SEO marketing.
Lower competition means that you'll have an easier time ranking and increasing your site's visibility. In addition to the lack of competition, long-tail keywords generally have fewer monthly searches.
Let's take a look at an example. If you search for the keyword "women's shirts," you'll notice that it has numerous monthly searches. However, if you use the long-tail keyword "women's red v-neck blouses," you'll notice that the monthly searches are way lower. See the difference?
2. Long-Tail Keywords Are Easy to Detect and Manage
You already know that keywords are highly specific. This specificity should make it easy for you to manage long-tail keywords compared to broad keywords.
In addition, you can track how well your chosen keywords are performing since they have less competition, unlike short-tail and mid-tail keywords.
If you're unsure how to track long-tail keywords, or keywords in general, you can always work with an SEO specialist to monitor the progress of your chosen keywords.
3. Long-Tail Keywords Can Lead to More Organic Traffic
Online users who search long-tail keywords typically have the intention to purchase or acquire whatever it is they are searching for.
Consequently, the chances of increasing your organic traffic are high, especially if they landed on your site through search engines.
A business that uses long-tail keywords would see an increase in traffic and sales. For example, a local business that sells women's clothing can see an increase in sales if the keywords they used lead to more organic traffic to their site.
Final Note
Long-tail keywords may be a bit tricky to employ, but the effort is worth it, especially when you consider the many advantages they offer. You have the opportunity to get more organic traffic, higher sales, and a better position in search engine rankings.
Moreover, you don't need to do your SEO marketing alone. If you have the finances to spare, you can work with a marketing specialist to manage your SEO marketing tactics and recommend ways to use long-tail keywords.
If you're looking for affordable SEO services for a small business online, look no further than Lion Rank. Lion Rank can help you optimize your website while managing any keywords you want to use. Contact us today for a consultation.