The Big Data Blog

There used to be a time when businesses were run and leads were generated with mere paperwork and traditional ads. Back then, a company's sales were dependent on the target market's perception of the business strategy. Is it working? Are they convinced about the quality of the products and services? Do they think that these are way better than the competitors? It took a lot of time back then to figure out whether or not a brand was "winning the race." Over time, technology ea

As a small business owner who has been establishing your company in the industry, the advent of social media marketing is something that undoubtedly affects you. Regardless of the degree of dependency that your company has on technology to function, create products, and sell, the fact that your business operates in today’s digitally driven world means that you’ll need to be on social media. Since consumers have become dependent on the Internet to do nearly everything in their

A business must always be up-to-date with the latest in their industry’s news to remain a competitive service provider. However, in another sector business owners should watch out to maintain the success of their operation. As every experienced marketer should know, Google regularly updates their Google Search Console to make changes to the algorithm to match online user behavior. For this reason, a company’s marketing team must stay updated with these developments to adapt t