The Big Data Blog

Search engine optimization (SEO) plays a crucial part in a website's success. Sadly, many small businesses can make a few SEO mistakes along the way. And these mistakes can greatly hinder their chances of ranking. So, it's best to understand why these mistakes should be avoided and what you can do instead. 1. Wasting Time and Effort on the Wrong Keywords Without the right keywords, your website won't get the traffic it needs to survive. You need to find keywords that your tar

Do you know that many websites are lacking in keyword research? In fact, there are still a lot of business owners who do not even know how important keyword research is. Some tend to just apply the keywords they think customers search for, without actually knowing there’s a whole science behind it. Not to mention, the art of incorporating those keywords into content seamlessly. In this post, we'll tackle the mistakes to avoid in keyword research. 1. Not Planning Your Strategy

Many businesses know that they need to incorporate some SEO best practices to rank higher on search engines. However, what some may not realize is that the type of SEO you use will affect the success of your digital marketing campaign. There are typically two types of SEO: national SEO and local SEO. Here, we'll discuss the differences between the two so you'll know which one will work best for your particular business. What Is National SEO? National SEO is exactly what it so

As businesses continue to take over the digital landscape, marketing applications come in handy by executing the ideas faster and simpler. The tools used by companies make the work extra convenient and immersive while requiring less work from its users. But how do marketing apps improve audience experience as a whole? 1. Overall Engagement Through apps, businesses can optimize their engagement with their audiences. It’s human nature for customers to take more time reading a s

Search engine optimization (SEO) plays a crucial role in a business website's success. When you optimize your website to appeal to search engine algorithms, you increase your chances of ranking, driving more traffic to your website. But one aspect of SEO that many businesses don't give enough focus to is technical SEO. This essentially refers to the optimization of the website's architecture. And you can improve your website's technical SEO in several ways. 1. Fix Your Domain