Presently, few aspects of the digital world are not constantly evolving and changing. Your website should conform accordingly. If you wish to maintain your audience's interest and the content's desirability, you must stay on top of your game and cover the most recent trends. Otherwise, you risk looking dated and irrelevant.
Using a website builder like Wix, it is simple to update your website and give it a facelift. This guide explains how to update your website effectively and how to get traffic to your website.
Evaluate Your Existing Content and Structure
The initial step in updating your website is thoroughly analyzing the existing site. You are not creating new content at this stage; you are investigating what works and doesn't. Thus, you will be able to compile an exhaustive list of all the details that need to be modified.
Visual content: Evaluate the quality and usefulness of your images and videos. Determine what appears unclear, pixelated, or otherwise out of date. There may be images that are no longer relevant or do not correspond with your current brand identity.
In such cases, completely deleting the images may not be necessary. You could instead bring them to life by using online media editing tools. Consider the loading speed of your website as well. Old video files may be excessively heavy, negatively affecting the website's user experience.
In addition to viewing the visuals on your website, you should also read its text. Check for broken links and missing or incorrect information.
For example, you may have obsolete blog posts or mission statements that do not accurately reflect your brand's voice. To boost the number of clicks on your call-to-action button, you could provide additional information about the product or service you are selling or rewrite the button's text.
Check The Data on The Website
In addition to examining your website's front end (the portion of your website that visitors see), you should also examine its analytics. This will assist you in comprehending your audience's behavior and adjusting your website accordingly.
You can monitor your website's traffic by integrating tracking tools and analytics into your Wix website. You'll be able to examine crucial information, such as the most popular pages, the time visitors spend on each page, and your bounce rates (meaning, how many visitors left your site without interacting with it at all).
Once you understand your customer's behavior better, you should determine why they may behave as they do. To build your online presence, consider what is different about the page if any of your site's visitors are leaving it without interacting with it. Are there more words than the competition? Does it take longer to load than usual? These insights will assist you in updating your website with more informed decisions.
Analyze Your Competitors' Websites
While updating your website, don't forget to conduct research into what your competitors are doing. Compare your findings with theirs after exploring several of their websites.
Consider whether any essential pages, information or content are missing. Or you may have discovered a few useful suggestions you can adopt and implement to enhance your website.
Investigate the information of your competitors for a more thorough evaluation.
This will allow you to compare your site's traffic to other sites based on various selectable metrics. There are helpful website analytics tools designed specifically for this purpose, so there's no need to be intimidated.
SimilarWeb allows you to enter your domain name or competitor's domain name in the search bar. Using a fairly intuitive interface, it generates a comprehensive estimated traffic report.
SEMRush is an SEO (search engine optimization) instrument that provides organic and paid website traffic data.
Utilize the 'Site Explore' section of Ahrefs to compare your site's traffic over time with that of your competitors.
Now is the time to survey the landscape and become more acquainted with your market. Explore website design examples from your industry and other industries for inspiration.
Include graphic design publications and design museums in your search for inspiration. Perhaps you will discover a source of inspiration in an entirely different field, such as a color palette in a boutique window display or a concert poster.
After scouring the online and offline worlds for ideas, it is time to incorporate your discoveries into redesigning your website. However, avoid making too many modifications to the specifics. In the end, you're only interested in minor website enhancements.
Add Effective Multimedia Elements
Even if you have the most engaging and high-quality content on your website, it won't function if it doesn't look the part. According to research, first impressions matter when it comes to web design. Even if your site visitors have trouble locating the desired information, they are more likely to remain engaged if your website is visually appealing.
Checking whether your website adheres to basic design principles is a great start. Incorporating striking visual elements into your website design will also help you create a layout that stands out from the competition and immediately engages your audience. Consider how you can update, modify, or add design elements such as videos, sound, images, and animations to your website.
There is no need to create all of this new content from scratch because you are not starting from scratch with your website. Numerous alternatives are available if you lack the time and resources for a full photoshoot. Examine your website to determine if any existing images could be improved through editing.
To add dynamism to your website, convert your videos or still images into professional promotional videos using an online video editor. Create content that captivates your audience by incorporating text, music, and special effects.
Align Your Design With Current Trends
If you haven't consistently stayed current on web design trends, gaining an in-depth understanding of them can be difficult. This does not necessitate that you be a professional web designer. However, as a website owner, you must maintain vigilance to remain current and relevant.
Check your competitors' websites frequently to see what they're up to. You will be able to monitor and identify any changes or updates made to their websites, including more prominent use of video, the addition of relevant pages, and more.
Reading web design-related periodicals and blogs is another way to maintain currency. Additionally, it would help if you spent time on design-specific social networks such as Dribbble and Behance. They emphasize graphic design significantly, including UI design inspiration, illustration, and more. Thus, you will be able to acquire a solid understanding of graphic design in general and potentially implement certain elements on your website.
Conduct Simple A/B Testing
After making a few changes to your website, it is recommended to conduct A/B testing. This testing involves creating two versions of your website and conducting an experiment to collect traffic and user engagement data. It will help you decide based on actual data and modify your website accordingly.
Experiment with two distinct CTAs, for example, to determine which one drives more clicks. Consider the following examples of persuasive calls to action for ideas. Or, replace a photo slideshow with a full-screen video on one of your web pages. Then, the performance of the two variants can be compared to determine which is superior.
Optimize Your SEO
Note that you want your target audience to be able to find you easily on search engines such as Google. Even if you have worked to improve your SEO in the past, you should revisit it as you redesign your website. You will have new images requiring alt text and additional pages requiring URL optimization.
Keyword research is an excellent starting point. Keywords are two-to-five-word phrases that potential clients would type into search engines to find businesses similar to yours. Examine these free, professional SEO tools that will assist you in discovering the best keywords and phrases to target on your website to increase your chances of ranking higher.
Keeping a website up-to-date is crucial to the growth of any business. Generally speaking, significant changes require a great deal of time and effort, whereas minor modifications can be executed quickly and flawlessly. However, regular website updates are strongly recommended for those who desire high conversion rates and massive traffic. Lastly, you may need professional SEO services to unload the burden of website redesign while ensuring that your site is optimized with proven SEO strategies.
LionRank is organized so that even novices can optimize their website step-by-step. When one task is completed, the next is activated. This tool is effective and has a straightforward user interface. Build your online presence with LionRank today!