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8 Tips to Help You Outrank the Competition in Google SERP

Updated: Feb 6, 2023

You probably already know that Google makes use of a ranking algorithm that can effectively filter results based on specific factors. This search algorithm has already undergone a lot of updates - all aiming to provide a more refined and overall better search experience.

Ultimately, the goal is the same for every brand online - to land the coveted spots right at the top of Google SERPs.

Here, your trusted local SEO company shares how you can outrank your competitors on Google's search results pages:

1. Optimize Your Website for SEO

First and foremost, you need to optimize your website for SEO. This involves making sure search engines properly index it and that the content is relevant to the keywords you are targeting. To do this, you must ensure that Google properly indexes your website and that your content is written with the right keywords. Additionally, use appropriate titles and meta descriptions to improve your website's ranking.

We wrote an article about how to optimize your website. check it.

2. Build Quality Backlinks

Another effective way to outrank your competitors on Google is to build quality backlinks. Backlinks are links from other websites that lead to your website, and they act as a vote of confidence in your website. The more high-quality backlinks you get, the higher your website can rank in search engine results. To build quality backlinks, you should reach out to other websites in your industry and offer to guest post or provide content in exchange for a link back to your website.

3. Monitor Your Competitors

If you want to outrank your competitors on Google's search results pages, it's a good idea to track what your competitors are doing online. This includes keeping an eye on the keywords they are targeting, the content they are producing, and their overall online presence. Monitoring your competitors can help you identify opportunities to differentiate your content and increase your visibility in the SERPs.

An SEO tool is one of the most effective ways to monitor your competitors. SEO tools can provide valuable insight into your competitors' strategies, including the keywords they are targeting, the content they are producing, and the backlinks they are acquiring. This information can help you identify gaps in your SEO strategy and refine your content to align better with what your competitors are doing.

4. Utilize Social Media

Social media is a powerful tool for increasing visibility and driving website organic traffic. When you post content on social media, it can be seen by thousands of potential customers, and you can direct these people to your website. Additionally, social media signals can also be taken into account by search engines when determining rankings. As a result, you should be actively engaging with your followers on social media and leveraging social media to increase the visibility of your website.

5. Focus on Local SEO

Focus on local SEO. This includes optimizing your web pages for local search terms, building local citations, and creating quality content. Additionally, make sure to create and maintain a presence on local business directories, such as Yelp, Yellow Pages, and These tactics will help you rank higher in local search results and outrank your competitors.

6. Invest in Quality Content

It's no secret that creating high-quality content is essential for ranking well on Google's search engine results pages (SERPs). Quality content is the foundation of any successful SEO campaign; without it, your competitors will outrank you.

Creating content that stands out from the competition will help you boost your rankings and gain an edge over your competitors. Quality content should be informative, relevant, and engaging. It should be optimized for search engines, include relevant keywords, and be free of grammar and spelling mistakes.

When creating content, think about what your target audience is looking for and focus on providing the answers. You should also consider the type of content you're creating. For example, blog posts and articles are great for increasing visibility and engaging your target audience.

7. Optimize Images

Optimizing your images can have a massive impact on your website's overall visibility and rank on Google's search engine results pages (SERPs).

To optimize your images, you'll want to ensure you include relevant keywords in the file name and the ALT tag of each image. This will help Google more easily identify what your pictures are about, thus increasing your website's chances of being found in SERPs. Additionally, you'll want to make sure your images are of high quality, as Google also uses image quality as an indicator of the quality of content on your website.

In addition to using relevant keywords and ensuring the quality of your images, you'll also want to ensure your photos are compressed and optimized for the web. When images are compressed and optimized, they'll take up less space on your server while still maintaining their quality.

8. Use Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that help you target a more precise audience. Long-tail keywords usually have lower search volumes, but they tend to be more targeted and thus have higher conversion rates.

For example, if your business offers web design services, you could use the keyword "web design" as a broad keyword. However, if you use a long-tail keyword like "affordable web design services for small businesses," you'll be able to target a more specific audience and have a better chance of appearing in the top search results.

When optimizing your content for long-tail keywords, it's important to ensure that your content is relevant and of high quality. Google's algorithm is designed to reward pages that are useful and relevant to the user. As such, it's essential that you include the long-tail keyword in an organic way, making sure that it actually adds value to the content.


It is possible to outrank your competition on Google's SERP. Doing so requires a comprehensive understanding of both on-page and off-page SEO, as well as a keen awareness of the ever-changing landscape of search engine algorithms. You must be willing to invest the time and energy necessary to properly optimize your website, create high-quality content, and build strong backlinks in order to outrank your competition. Additionally, you must keep an eye on your competition to ensure that you are staying ahead of the curve. With dedication and a comprehensive understanding of SEO, it is possible to outrank your competition on Google's SERP.

By following these tips and getting the help of a trusted local SEO company, you can outrank your competitors on Google's search results pages. We hope that this post has been helpful and that you can use it to get ahead of the competition! If you have any questions, please don't hesitate to reach out to us for assistance.

LionRank offers a local SEO solution that allows you to optimize your website through an easy step-by-step approach. Try LionRank and be one step closer to where you want to be on Google SERP!

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