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How Does Your Website's Design Influence Traffic?

Several factors might influence a user's choice to stay on your website. While the quality of your content is what closes the sale ultimately, you must first pique the visitor's interest with an eye-catching design. In this post, we'll look at how the design of your website influences traffic and audience engagement.

Design Elements That Affect Views And Traffic Rat

Even though everyone is dealing with a limited quantity of web space, there are still plenty of ways to increase the visual appeal of your website. Let's look at the critical design elements that can make a difference.

Color scheme

When considering the color scheme of your website, stick to a palette of two or three colors. Avoid using too many colors, making the design look cluttered, unfocused, and unprofessional.

Keep the colors in your scheme simple. For example, a combination of black, white, and red can convey a modern, chic, and elegant look.


Font selection is also essential. Don't go overboard with fancy fonts or try to use too many different fonts on your site. Use two or three different fonts, and ensure they are complementary, not conflicting.

Content Presentation

The design of your content is also critical to the success of your site. Make sure your website is responsive and mobile-friendly. If you cannot view your content on a mobile device, you miss out on a large percentage of your audience.


Navigation is another critical consideration when designing a website. A visitor needs to see where to go and how to get there unambiguously. Avoid making your navigation too complex, or your visitor will get frustrated and leave.

Site Speed

Visitors will not want to stick around if your content takes too long to load. Most people expect a page to load in 2 seconds or less, so make sure your site is optimized to load quickly.

If you need help with site optimization, you can use dedicated SEO services.

Mobile Optimization

According to research, 50% of smartphone users will not revisit a site if they cannot easily access it from their mobile device. Since Google recently changed its algorithm to favor mobile-friendly sites, this is very important.

Using a Responsive Theme

If you are using a WordPress site, you can use a responsive theme to optimize your site for mobile devices. Responsive themes will automatically respond to the dimensions of any particular device while allowing you to update your site and add new posts easily.

If you are using a different web platform, make sure you choose an easy-to-update platform. This will allow you to keep your site fresh.

Social Media Promotion

You can use social media promotions to increase your website traffic. You can also ask for testimonials on social media.


Designing a website is an art, not a science. There are no hard and fast rules to follow, only guidelines. By keeping your design simple and functional, you can increase your audience's interest in your website, and ultimately, their engagement.

Eventually, you will be able to start hitting small wins until you find your website climbing up the results pages and up to the top!

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